How 11x went from 1k to 6k leads in 1 month

1. Introduction/Background

11x is a rapidly scaling SaaS company revolutionizing B2B outreach with cutting-edge automation and AI. With a lean team and explosive growth ambitions, 11x needed a high-impact marketing channel that could generate large volumes of qualified leads, fast. A key part of 11x’s mission is to maintain momentum without creating excess operational overhead—an ideal scenario to test influencer marketing on LinkedIn.

2. Challenges/Problems

"Before Limelight, we hadn’t spent on any marketing channel except a bit of branded search. I needed something that could create an immediate surge in demos, but I didn’t have the time or resources to sift through and manage a hundred different creators."

Prior to using Limelight, 11x struggled with:

• Limited Bandwidth & Resources – With a small growth team, time was scarce. Evaluating creators and tracking each campaign manually was out of reach.

• Difficulty in Finding Quality Creators – Traditional platforms focused on B2C influencers. 11x needed a powerful network of B2B creators on LinkedIn who could speak directly to their target audience.

• Activating Creators Took Way Too Long – They wanted to go live with creators in days not weeks or months. Getting responses from creators was impossible.

3. Solution

“Limelight gave us a direct line to top-tier influencers immediately. In a recent campaign, we sent proposals on Monday, activated creators on Tuesday, and went from 50 demos to 1,000 booked demos in 48 hours”

Limelight provides a robust creator marketplace across many channels, and a campaign management system tailored to B2B influencer marketing. Key benefits included:

• Curated LinkedIn Creator Network – Access to credible, niche-specific influencers proven to drive engagement among 11x’s ideal prospects.

• All-in-One Campaign Dashboard – A single platform to discover, negotiate, manage contracts, and track results—eliminating the typical back-and-forth chaos.

• Performance Tracking & Analytics – Real-time insights allowed 11x to see when each influencer posted and how many leads were coming directly from that content.

4. Implementation/Process

"I love taking over the newsfeeds and doing BIG LAUNCHES. Limelight made it possible to activate multiple creators all at once, without the headache of juggling separate conversations or deals." — 11x

11x leveraged Limelight to launch a high-intensity campaign in < 24 hours designed to flood their target markets newsfeed and drive an immediate surge in demo requests.

1. Creator Selection – Using Limelight’s curated marketplace, 11x identified a 100s of creators with the right audience demographics.

2. Rapid Onboarding – Within a few clicks, 11x set up the campaign, budget, and performance goals in Limelight’s user-friendly interface.

3. Campaign Execution – 11x activated a batch of creators simultaneously, generating a wave of posts that flooded LinkedIn feeds.

4. Real-Time Tracking – As leads spiked, 11x monitored engagement in Limelight’s dashboard and optimized on the fly, quickly approving additional influencer posts to extend the campaign’s peak.

5. Results/Outcomes

The impact was immediate and exceeded expectations:

• 600% Increase in Monthly Demos – Jumping from ~1,000 to nearly 6,000 demos right after launching on Limelight.

• Rapid Pipeline Growth – 11x’s sales team was booked out for weeks, demonstrating the raw lead-generation power of coordinated LinkedIn influencer pushes.

• Zero Extra Headcount Required – Thanks to Limelight’s all-in-one approach, the 11x growth team orchestrated a massive campaign without hiring additional marketing staff.

6. Customer Quote

“On Tuesday alone, we jumped from 50 demos a day to 1,000—no joke. That kind of impact is insane. Limelight let us dominate the LinkedIn feed with minimal effort, and it’s absolutely the best influencer marketing platform we’ve ever used.” — 11x

7. Conclusion & Call to Action

11x unlocked unprecedented growth using influencers, without draining team resources. The platform’s immediate impact on demos and pipeline signaled a new era of scalable, high-volume lead generation.

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