Introduction

LimelightHQ Inc., trading as Limelight, and our associated entities (together referred to as "Limelight," "we," "our," or "us") understands your concerns about the usage and sharing of your personal information. We take your privacy seriously and aim to outline the steps we take to safeguard your personal information. All capitalized terms not defined herein shall carry the meanings ascribed to them in Limelight’s Platform Terms of Services (“Platform Terms”).

This Privacy Notice addresses Limelight's handling of information collected when you access the Platform. We advise you to carefully review this Privacy Notice as it contains important details regarding your personal information and your rights under the law.

Who This Privacy Notice Applies to

This Privacy Notice pertains to information we gather: on the Platform; at any of our physical locations, events, or conferences; or through email, text, or other electronic messages exchanged between you and the Platform. This notice does not cover information collected by any third party, including through any applications or content that may be linked to or accessible from the Platform. Additionally, it does not apply to Customers. If you are a Customer of a Hero, Limelight acts solely as a service provider or processor of your data. For queries or to exercise your data rights in your applicable jurisdiction, please contact the Hero directly. Finally, this notice does not apply to job applicants, candidates, or workforce members of Limelight. If you fall into any of these categories, please refer to our Candidate Privacy Notice or reach out to HR for a copy of the Employee Privacy Notice. Please review this Privacy Notice, along with our Cookie Notice, carefully to comprehend our policies and practices concerning your information and its treatment. If you disagree with our policies and practices, you must cease using the Platform. By accessing or using the Platform or any of our services, you acknowledge that you have read and agreed to the practices and policies outlined in this Privacy Notice, our Platform Terms, and any other Limelight policies or agreements in effect at that time. Your visit and any privacy-related disputes are subject to this policy and our Platform Terms, including provisions regarding damages and arbitration. We reserve the right to update this Privacy Notice periodically. Your continued use of the Platform after such updates constitutes acceptance of those changes, so please check back periodically for any updates.

IF YOU ARE A CALIFORNIA RESIDENT: If you reside in California, this entire Privacy Notice is applicable to you. However, please refer to the Additional Information for California Consumers section below for detailed information about our data collection practices and your specific rights.

IF YOU ARE A NEVADA RESIDENT: If you are a Nevada resident, you have the option to opt-out of the sale of specific personal information to third parties who intend to license or sell such information. Please note that we currently do not sell your personal information as defined in Nevada Revised Statutes Chapter 603A.

IF YOU ARE AN EEA/UK RESIDENT: If you reside in the EEA or the UK, this entire Privacy Notice applies to you. Nonetheless, please see Additional Information for European Consumers below for detailed information about our data collection practices and your specific rights.

Users Must Be At Least 18

Users of our Platform must be at least 18 years old; individuals under 18 are not authorized to use our Platform. Our Platform is not intended for children under the age of 18. Moreover, we do not knowingly collect any personal information from individuals under 18 years of age.

If you have reason to believe that a child under the age of 18 has provided personal information to Limelight through this Platform, please contact us, and we will make reasonable efforts to delete that information from our databases.

Information We Collect and How We Collect It

We gather various types of information from users of the Platform or services, including:

details that may personally identify you, such as name, postal address, email address, phone number, or any other identifier used to contact you online or offline ("personal information");

information submitted by you, including any Content;

details about your preferences and demographics;

geolocation, including precise and regional data;

information specific to you but not identifying you;

information regarding your internet connection, the devices you use to access our Platform, and your usage patterns on the Platform;

account information and login credentials;

data from chat modules, messaging, and email correspondence, along with related metrics;

employment history;

financial and economic data;

survey and general research information;

data from contests, sweepstakes, and prize drawings;

We collect this information:

directly from you when you provide it to us, such as during account creation or when contacting us with inquiries; and

automatically as you interact with the Platform. Information collected automatically may include usage details and data collected through cookies.

By voluntarily providing us with such information, you consent to its use in accordance with this Privacy Notice. You have the option to withhold certain information, but this may limit your access to certain features or opportunities.

Automatically Collected Information

When you engage with the Platform or services, Limelight automatically receives and records information from your browser on our server logs. This includes, but is not limited to, your IP address, browser type, device identity, cookie information, the pages you visit, and the duration of your activity on our Platform. This information may be stored by Limelight itself or in databases owned and managed by Limelight affiliates, agents, or service providers. It may be used to customize your experience on our Platform or to communicate with you about opportunities. This information allows us to understand the types of users accessing our Platform and their browsing behaviors. We may extensively analyze this data at an aggregated level to gain insights into how our Platform is utilized. Limelight may share this aggregated data with its affiliates, agents, and business partners. Additionally, Limelight may disclose aggregated user statistics to describe our services to existing and potential business partners, as well as to other third parties for lawful purposes. Please note that we may retain any data provided by you or collected by us on our Platform, even if you have not created an account, logged in, or utilized our Platform. For instance, such contact details and data may be used to contact you regarding opportunities or for marketing purposes.

Cookies

We utilize "cookies" and similar tracking technologies to enhance your experience and streamline your visits to the Platform. Cookies are small tags placed on your device. We assign a cookie to your device upon your initial visit to enable us to recognize you upon subsequent visits. Cookies enable us to tailor the Platform to your preferences, providing a more personalized experience. Most web browsers feature a “help” section in their toolbar where you can find information on receiving notifications when receiving a new cookie and how to disable cookies. We recommend keeping cookies enabled as they enable you to utilize certain features of the Platform. For further details on our use of cookies and the data they collect, please refer to our Cookie Notice.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://limelighthq.com/optout

Do Not Track

While we may track users’ Platform usage, we do not respond to browser Do Not Track (DNT) signals due to the absence of a common understanding of what such signals entail. For more information on DNT settings, please visit https://allaboutdnt.com.

Google API

Limelight utilizes Google’s Application Programming Interface (API) Services to facilitate the utilization of specific Platform features (such as using your Gmail account to schedule events from the Platform’s Coaching feature). Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. The information collected and utilized with these API services may include personal data like email addresses, calendar information, and first and last names. Your Google information is utilized by our system developers to offer or enhance user-facing features integral to your user experience.

How We Use Your Information

We utilize the information collected about you or provided by you, including any personal information:

To furnish the Platform and its contents to you.

To process transactions and fulfill orders, including billing and collections.

To register a user.

To deliver marketing and promotions to you, and for auditing purposes.

To provide information, opportunities, or services, including customer support, that you request from us.

To send you notifications regarding your account, promotions, partner agreements, or other agreements.

To fulfill our contractual obligations and uphold our rights under any contracts between you and us.

To defend against claims and litigation.

To enforce our policies and safeguard against security incidents, including preventing fraud, malicious activity, or illegal conduct.

To inform you about changes to the Platform or any products or services we offer through it.

To fulfill any other purpose for which you provide the information.

In any other manner described at the time of information collection.

For any purpose with your consent.

You can notify us to opt-out of receiving certain marketing emails, and each marketing email will contain an opt-out button or unsubscribe link.

Disclosure of Your Information

Limelight does not engage in the sale of your information. We reserve the right to disclose aggregated information about our users, as well as information that does not identify any individual. We may disclose personal information that we collect or you provide in accordance with this Privacy Notice:

To our subsidiaries and affiliates within our corporate family.

To contractors, service providers, and other third parties we engage to support our business.

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Limelight's assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by Limelight about our Platform users is among the assets transferred.

To fulfill the purpose for which you provide it.

For any other purpose disclosed by us when you provide the information.

To our professional advisors, including lawyers, accountants, consultants, security professionals, and similar parties when disclosure is reasonably necessary.

With your consent.

To third-party advertising partners who may utilize data to serve ads for us and provide us with analytics.

To third-party vendors who may utilize data to offer you additional services and products.

We may also disclose your personal information:

To comply with a subpoena, court order, administrative or governmental order, or any other legal requirement.

If Limelight, at its sole discretion, deems it necessary to protect its rights or the rights of others, prevent harm to persons or property, or combat fraud and credit risk.

To enforce or apply our Platform Terms, and other agreements or policies, including for billing and collection purposes.

Data Security

Limelight takes commercially reasonable measures to safeguard the personal information provided via the Platform from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to, encryption in transit and at rest, role-based access controls, strong authentication requirements, and active monitoring of all shared information. However, not all internet or email transmissions are entirely secure or error-free. Particularly, emails or forms sent to or from this Platform may not be completely secure during transit. Hence, exercise caution when deciding which information to transmit to us via email or forms. Please bear this in mind when disclosing any personal information to Limelight via the internet. Your personal information in your Limelight account is safeguarded by a password, and in certain scenarios, we may offer Multi-factor Authentication (MFA) to enhance your privacy and security. It is your responsibility to prevent unauthorized access to your account and personal information by selecting and safeguarding your password appropriately and restricting access to your computer and browser by logging out after accessing your account. Any transmission of personal information is at your own risk. We are not liable for the circumvention of any privacy settings or security measures contained on the Platform.

Links to Other Websites

This Privacy Notice solely pertains to the Platform. The Platform may contain links to other websites not operated or controlled by Limelight (the “Third-Party Sites”), such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. The policies and procedures described here do not extend to Third-Party Sites. The presence of links on this Platform does not imply Limelight's endorsement or review of Third-Party Sites. We recommend reaching out to those sites directly for information regarding their privacy policies.

Social Media

We incorporate social media plug-ins (e.g., Facebook, Twitter, Instagram, TikTok) into our Platform. These features may collect your IP address and/or other information as outlined in each social platform’s Privacy Notice, including the page you are visiting on our Platform, and may deploy a cookie to enable proper functioning. Limelight also maintains a presence on various social media platforms, including YouTube, Instagram, LinkedIn, TikTok, and Facebook. Through our social media platform or accounts on social media platforms, we may collect personal information when you interact with the Limelight accounts or communicate with us through those accounts or on these platforms. Any information posted on social media is governed by each social platform’s privacy notices, and any personal information we collect via our social media accounts or on our Limelight forums will be processed in accordance with this Privacy Notice.

Other Terms and Conditions

Your access to and utilization of this Platform is subject to the Platform’s Platform Terms.

Access to Information; Managing Communications; Contacting Limelight

To maintain the accuracy, currency, and completeness of your personal information, please contact us as specified below. We will take reasonable steps to update or correct personal information in our possession that you have previously submitted via this Platform. Additionally, you may manage your communication preferences and opt-out of receiving commercial communication by clicking the “unsubscribe” link included at the bottom of all emails from Limelight.

If you have any questions or concerns regarding this Privacy Notice and our privacy practices, please send us a detailed message to privacy@Limelight.com, and we will make every effort to address your concerns. You may also contact us at the address provided below:

LimelightHQ Inc. dba Limelight, 475 Washington Blvd, Office 8, Marina Del Rey, CA, 90292

Additional Information for California Residents

This Additional Information for California Residents supplements the information provided in the Privacy Notice and applies exclusively to all visitors, users, and others residing in the State of California (“Consumers”). This notice is crafted to comply with the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (collectively, “CCPA”). All capitalized terms not defined in this Section XII shall have the respective meanings ascribed to them in the CCPA.

Categories of Information We Collect

We collect Personal Information as defined in the CCPA: information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or device. Specifically, within the past twelve (12) months, we have collected the following categories of Personal Information from Consumers:

Identifiers

Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Protected classification characteristics under California or federal law

Professional or employment-related information

Commercial information

Internet or other similar network activity

Inferences drawn from other Personal Information

Geolocation Data

Messages, email, and chat data

Sensory Data

Government identifiers

Complete account access credentials

Other personal information

Personal Information excludes:

Publicly available information from government records.

Deidentified or aggregated Consumer information.

Certain other information already regulated by other laws or regulations.

As elaborated in more detail here, we obtain the categories of Personal Information listed above from the following sources:

Directly from you, such as when you sign up on the Platform or for services. This includes the following categories of Personal Information:

Identifiers

Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Protected classification characteristics under California or federal law

Professional or employment-related information

Commercial information

Government identifiers

Complete account access credentials

Other personal information

Indirectly, such as by observing your actions on our Platform or through our services, including through the use of cookies or from third parties. This includes the following categories of Personal Information:

Internet or other similar network activity

Inferences drawn from other Personal Information

By observing Consumers’ behavior through their activity on the Platform. This includes the following categories of Personal Information:

Internet or other similar network activity

Inferences drawn from other Personal Information

Use of Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

Limelight will refrain from collecting additional categories of Personal Information or utilizing the Personal Information we gathered for significantly different, unrelated, or incompatible purposes without giving you notification.

How Long Do We Retain Your Personal Information?

General Retention Policies

We employ the following criteria to determine our retention periods: the quantity, type, and sensitivity of your data, the purposes for which we gather and process your personal data, the duration of our ongoing relationship with you and provision of access to our services and/or Platform, and relevant legal obligations. We will keep personal information we gather from you when we have an ongoing legitimate business requirement to do so (for example, to adhere to applicable legal, tax, or accounting obligations). We will also maintain personal information we collect from you, for your convenience, when you have an active account, have not requested deletion, or have requested retention. Furthermore, we cannot delete information required for the establishment, exercise, or defense of legal claims (also known as a “litigation hold”). In such cases, the information must be retained as long as necessary for the exercise of respective potential legal claims.

When we no longer have a legitimate business requirement to process your personal information, we will either delete or anonymize it. If deletion is not feasible (for example, due to your personal information being stored in backup archives or your request to keep it, or we believe retention is most convenient for you), we will securely store your personal information and segregate it from any analytics tracking until deletion becomes feasible.

For inquiries regarding data retention, please contact: privacy@Limelight.com.

Disclosure of Personal Information

Limelight may divulge your Personal Information to a third party for business purposes. When we reveal Personal Information for business purposes, we enter into a contract outlining the purpose and requiring the recipient to maintain confidentiality of that Personal Information and refrain from using it for any purpose other than providing services for us.

As delineated above in more detail, we share your Personal Information with certain categories of third parties who assist us in delivering our Platform and products and with our business.

Disclosures of Personal Information for Business Purposes

In the past twelve (12) months, Limelight has disclosed the following categories of Personal Information for business purposes:

Identifiers

Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Commercial information

Internet or other similar network activity

Inferences drawn from other Personal Information

Protected classification characteristics under California or federal law

Government identifiers

Complete account access credentials

Other personal information

We disclose your Personal Information for business purposes to the following categories of service providers or third parties:

Companies that contribute to our ability to provide the Platform and/or our services: hosting service providers, user engagement and email service providers, specific analytics providers, payment service providers, communication tools, identity verification providers, or other tools we may provide to you.

Professional service providers, such as auditors, attorneys, consultants, accountants, and insurers.

Your Rights and Options

The CCPA grants Consumers specific rights regarding their Personal Information, provided that we can verify their identities as explained below. This section outlines some of your CCPA rights and details how to exercise them.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information about our collection and use of your Personal Information over the past 12 months. Upon receiving your request and verifying your identity (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

The categories of Personal Information we collected about you.

The sources of the Personal Information we collected about you.

Our business or commercial purpose for collecting or selling that Personal Information.

The categories of third parties with whom we share that Personal Information.

The specific pieces of Personal Information we collected about you (also known as a data portability request).

If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:

sales, identifying the Personal Information categories that each category of recipient purchased; and

disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

Deletion Request and Correction Request Rights

You have the right to request that we delete or correct any of your Personal Information that we collected from you and retained, subject to certain exceptions. Upon receiving your request and verifying your identity (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and instruct our service providers to delete) or correct (and instruct our service providers to correct) your Personal Information from our records, unless an exception applies. As an alternative to correction, we may delete the inaccurate information if it does not negatively affect you or if you consent to this deletion. Limelight reserves the right to deny a correction request if permitted by law or if we determine that the contested information is likely accurate, based on the totality of circumstances. We may refuse your deletion request if retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which the Personal Information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide products or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

Debug products to identify and repair errors that impair existing intended functionality.

Exercise free speech, ensure the right of another Consumer to exercise that Consumer’s right of free speech, or exercise another right provided for by law.

Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

Enable solely internal uses that are reasonably aligned with Consumer expectations based on your relationship with us. Comply with a legal obligation. Make other internal and lawful uses of that information that are compatible with the context in which you provided it. 

Limit Use and Disclosure of Sensitive Personal Information

You have the right to request that we delete any of your Sensitive Personal Information that we collected from you and retained, subject to certain exceptions. Upon receiving your request and verifying your identity (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and instruct our service providers to delete) your Personal Information from our records, unless an exception applies. We may deny your request to limit certain uses and disclosures of your Sensitive Personal Information for the following purposes:

Providing the Platform or our products or services as reasonably expected of an average Consumer;

Detecting security incidents affecting personal information on our Platform, provided that the use of the Consumer’s Sensitive Personal Information is reasonably necessary and proportionate for this purpose;

Resisting malicious, fraudulent, or illegal actions against us and prosecuting persons responsible for such actions, provided that the use of the Consumer’s Sensitive Personal Information is reasonably necessary and proportionate for this purpose;

Ensuring the physical safety of an individual, provided that the use of the Consumer’s Sensitive Personal Information is reasonably necessary and proportionate for this purpose;

Short-term, transient use, including non-personalized advertising shown as part of a Consumer’s current interaction with our Platform, provided that we do not build a profile about the Consumer or alter the Consumer’s experience outside their current interaction with us;

Performing services on behalf of another business (g., maintaining accounts, processing orders or transaction);

Verifying or maintaining the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, or improving, upgrading, or enhancing the services or device owned, manufactured, manufactured for, or controlled by us; or

To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

Exercising Access, Data Portability, and Deletion Rights

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable Consumer request related to your Personal Information. You may also make a verifiable Consumer request on behalf of your minor child.

An authorized agent is a natural person or a business entity registered with the Secretary of State that a Consumer has authorized to act on his or her behalf. When a Consumer uses an authorized agent to submit a request to know or a request to delete, we may require that the Consumer provide the authorized agent written permission to do so and verify their own identity directly with us, unless the Consumer has provided the authorized agent with a valid power of attorney. We may deny a request from an agent that does not submit proof that they have been authorized by the Consumer to act on his or her behalf.

To exercise the access, data portability, and deletion rights described above, please submit a verifiable request to us by either: toll free call at (800)-452-5224 or online at Data Request Portal. You may only make a verifiable Consumer request for access or data portability twice within a 12-month period. The verifiable Consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable Consumer request does not require you to create an account with us. However, we do consider requests made through our portal with a verified email as a reasonable step toward verification when the request relates to Personal Information associated with that specific account.. Please note that the methods for verification are set forth in the CCPA, which also requires us to consider a number of factors, such as type, sensitivity and value of the Personal Information or risk of harm posed by unauthorized access or deletion, on a case-by-case basis.

We will only use Personal Information provided in a verifiable Consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We strive to respond to a verifiable Consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable Consumer’s request. If applicable, our response we provide will also explain the reasons we cannot comply with a request. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable Consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Sale; Non-Discrimination

Under the CCPA, “personal information” includes information not necessarily directly linked to an individual’s identity but may be associated with a device. This encompasses identifiers such as IP addresses, web cookies, web beacons, and mobile Ad IDs. In many cases, these types of information do not directly identify you, but they are unique identifiers that could be linked to you and thus covered by the CCPA. The term “sell” is broadly defined to include not just selling in exchange for money, but also sharing personal information (including information not directly identifying an individual as described above) in exchange for anything of value, not limited to money exchange. Under the CCPA’s broad definition of “sell,” which includes even the common flow of information in the digital analytics and advertising ecosystem, Limelight does “sell” personal information. Like most companies operating websites, Limelight uses online analytics to measure user engagement with our Platform and to deliver targeted marketing. These analytics, in turn, inform how we conduct online advertising. To provide these analytics and facilitate online advertising, we employ third-parties that collect device identifiers and place tags, cookies, beacons, and similar tracking mechanisms on our digital properties and on third-party digital properties as detailed in our Cookie Notice. You can opt-out of our “sales” by clicking here.

We will not discriminate against you for exercising your CCPA rights. Although you may request deletion of your Personal Information under CCPA, such deletions may impact Limelight’s ability to provide the Platform or sell our products to you.

Additional Information for European Economic Area (“EEA”) or United Kingdom (“U.K.”) Residents.

This Additional Information for EEA and U.K. Residents supplements the information in the Privacy Notice and applies solely to all visitors, users, and others residing in EEA and U.K. We have prepared this notice to comply with the European Union’s General Data Protection Regulation and later U.K. General Data Protection Regulation (collectively, “GDPR”). All capitalized terms not defined in this Section XIII shall have the respective meanings given to them in the GDPR.

Categories of Recipients of Personal Data

The categories of recipients of Personal Data with whom we may share your personal data are listed in Disclosure of Your Personal Information above.

Purpose of the Processing and Legal Bases

Limelight processes your personal information for various purposes. Some are essential for us to provide the Platform you use or to fulfill our legal obligations, some help us operate the Platform efficiently and effectively, and some enable us to offer you more relevant and personalized offers and information. In all cases, we must have a reason and legal grounds for processing your personal information. Some common legal grounds we rely on are briefly explained below.

Performance of a Contract: We may process your personal data to perform under the terms of a contract to which you are a party - in other words, your use of the Platform. For example, if you process payments for your end customers through the Platform, we will process your data to carry out the payment transaction.

Legitimate Interests: We may process personal data where it is necessary for our legitimate business interests, provided they are not outweighed by your interests or fundamental rights and freedoms. We generally rely on legitimate interests to provide and maintain the Platform securely, carry out fraud prevention, and improve the Platform. When we use this legal basis, if necessary, we will conduct a legitimate interest assessment to ensure we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.

Consent: Limelight will rely on consent where required, such as when we ask you to confirm your marketing preferences or when you provide sensitive data. When we rely on consent, you will confirm that you give permission to Limelight to process your personal data. You can withdraw your consent at any time if you no longer wish to participate in the Limelight processing activity for which your consent was sought.

Legal Obligation: Limelight may occasionally be under a legal obligation to obtain and disclose your personal data or cooperate in a legal or governmental investigation. Where possible, we will notify you when processing your data due to a legal obligation; however, this may not always be possible. Limelight may determine that it needs to provide your data to prevent criminal activity or aid in detecting criminal activity; in such cases, we may share information with law enforcement without notifying you. It is essential for Limelight to comply with its legal, regulatory, and contractual requirements, so if you object to this processing, Limelight will be unable to provide its Platform to you.

The following are general purposes and corresponding legal bases (in brackets) for which we may use your personal information:

Providing you access to and use of the Platform [depending on context, performance of a contract, legitimate interests, and sometimes, legal claims].

Processing and completing transactions, and sending you related information, including purchase confirmations, invoices, and important notices [depending on context, performance of a contract or legitimate interests].

Responding to your queries and requests, or otherwise communicating directly with you [depending on context, performance of a contract, legitimate interests, and sometimes, legal claims].

Improving the content and general administration of the Platform, including system maintenance and upgrades, enabling new features and enhancements [legitimate interests].

Detecting fraud, illegal activities, or security breaches [legitimate interests].

Ensuring compliance with applicable laws [compliance with a legal obligation].

Conducting statistical analyses and analytics by monitoring and analyzing trends, usage, and activities in connection with the Platform [consent where required (e.g., 3rd-party cookies), or legitimate interests].

Increasing the number of customers who use our Platform through marketing and advertising [consent where required, or legitimate interests].

Sending commercial communications, in line with your communication preferences, about products and services, features, newsletters, offers, promotions, and events [consent and sometimes, depending on location, with existing customers, legitimate interests].

Providing information to regulatory bodies when legally required, and only as outlined below in this Privacy Notice [legal obligation, legal claims, legitimate interests].

How Long Do We Keep Your Personal Data?

We use the following criteria to determine our retention periods: the amount, nature, and sensitivity of your information, the reasons for which we collect and process your personal data, the length of time we have an ongoing relationship with you and provide you with access to our Platform, and applicable legal requirements. We will retain personal information we collect from you where we have an ongoing legitimate business need to do so (e.g., to comply with applicable legal, tax, or accounting requirements), when we are unable to reasonably verify your identity, or as may otherwise be required under GDPR. Additionally, we cannot delete information when it is needed for the establishment, exercise, or defense of legal claims (also known as a “litigation hold”). In this case, the information must be retained as long as needed for exercising respective potential legal claims.

When we have no ongoing business need to process your personal information, we will either delete or anonymize it. If you have questions about or need further information concerning our data retention periods, please email us at privacy@Limelight.com.

Staying in Control of Your Information: Your Rights

If you are in the EEA or the U.K., you have certain rights concerning your personal data, including those listed below. Please note that in some situations, we may not fully comply with your request, such as if it is frivolous or highly impractical, if it endangers the rights of others, if an exception applies, or if it is not legally required, but we will still notify you of such a decision. In some cases, we may need additional information from you, including personal data, to verify your identity and the nature of your request.

Access: You can request more details about the personal data we hold about you and ask for a copy of such personal data.

Rectification: If you believe that any personal data we hold about you is incorrect or incomplete, you can request that we correct or supplement such data.

Erasure: You can request that we delete some or all of your personal data from our systems.

Withdrawal of Consent: If we process your personal data based on your consent (as indicated at the time of data collection), you have the right to withdraw your consent at any time. Please note that if you exercise this right, you may need to provide consent on a case-by-case basis for the use or disclosure of certain personal data if such use or disclosure is necessary for you to use some or all of our Platform.

Portability: You can request a copy of your personal data in a machine-readable format. You can also ask us to transmit the data to another controller where technically feasible.

Objection: You can contact us to object to further use or disclosure of your personal data for certain purposes, such as for direct marketing purposes.

Restriction of Processing: You can ask us to restrict further processing of your personal data.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request under those circumstances.

We will respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will inform you and keep you updated as required by law.

Additionally, if you no longer want to receive our marketing/promotional information, you can withdraw your consent to direct marketing at any time by using the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases and take all reasonable steps to fulfill your request at the earliest opportunity, but we may continue to contact you to the extent necessary to provide our Platform.

Finally, you have the right to lodge a complaint at any time with the data protection supervisory authority in your country of residence. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en. However, we encourage you to contact us first, and we will do our best to resolve your concern.

Contact Us

If you have any questions or comments about this Privacy Notice, the ways in which Limelight collects and uses your information described herein, your choices and rights regarding such use, or wish to exercise your rights under California law, or have any inquiries about our privacy practices or if you would like to update information we have about you or your preferences, please do not hesitate to contact us by email at privacy@Limelight.com or by toll-free call at (800)-452-5224.