How ActiveCampaign Saves 60%+ of Their Time Throughout the Partnership Process

1. Introduction/Background

ActiveCampaign is a leading Customer Experience Automation platform that helps over 185,000 businesses worldwide meaningfully engage with their customers. Known for its powerful email marketing and marketing automation tools, ActiveCampaign sought to expand its reach by collaborating with influencers in the digital marketing and tech spaces. However, they needed a more efficient way to identify, engage, and track the right creators—so they turned to Limelight.

2. Challenges/Problems

“It was difficult to source relevant influencers, get ahold of said influencers, and then track all their work in one consolidated spot.” — ActiveCampaign

Despite ActiveCampaign’s strong reputation, the marketing team faced several hurdles when it came to running influencer campaigns:

1. Difficulty sourcing relevant influencers: Finding influencers who aligned with ActiveCampaign’s focus on marketing automation and customer experience was proving time-consuming.

2. Complicated outreach: Direct communication often resulted in lengthy email chains, with influencer details scattered across various spreadsheets and communication tools.

3. Lack of consolidated tracking: Performance data was not centralized, requiring manual aggregation that was error-prone and inefficient.

3. Solution

“I love the search filters, it makes it easy to find relevant folks. The creator database is much more relevant and robust [than other platforms].” — ActiveCampaign

By adopting Limelight’s platform, ActiveCampaign gained access to:

• Robust Filtering and Search: Limelight’s advanced filters made it easy to locate influencers who were both demographically and contextually suited to ActiveCampaign’s audience, a much better fit than other solutions they had tried.

• Centralized Dashboard: The intuitive dashboard kept all influencer-related communication and tasks in one place, significantly reducing administrative burdens and creating transparency across our internal team.

• Dedicated Support: Limelight’s “white-glove” service guided the ActiveCampaign team in setting up the campaign for success and ensuring seamless integration with their marketing strategy.

4. Implementation/Process

• Platform Onboarding: Limelight’s customer success team worked with ActiveCampaign to configure the platform based on specific campaign goals, audience profiles, and brand guidelines.

• Influencer Discovery: Within an hour of onboarding ActiveCampaign had curated a list of potential creator partnerships using Limelight’s precise filters—covering audience demographics, niche, and content focus.

• Outreach & Management: All communication with influencers occurred within Limelight’s unified dashboard, eliminating cumbersome email threads.

• Tracking & Analytics: Influencers installed Limelight’s plugin, giving ActiveCampaign real-time data on campaign performance metrics like impressions, clicks, and conversions.

5. Results/Outcomes

“We have a much more established pipeline and visibility into the results and impact of these folks... before, we had to chase every influencer, get screenshots, and manually aggregate in Excel. It was a nightmare!” — ActiveCampaign

• More Established Pipeline: With real-time insights into each influencer’s performance, the ActiveCampaign could see who is driving real results and save hours each week previously spent updating spreadsheets.

• Improved Efficiency: Streamlined workflows and a single source of truth for influencer interactions, enabling the team to devote more time to strategy and innovation.

• Scalable Influencer Strategy: As Limelight’s robust reporting evolves, ActiveCampaign anticipates even greater transparency and the ability to fine-tune campaigns based on deep performance metrics.

6. Customer Quote

“The Limelight team went above and beyond to ensure we were successful. Feels like I am getting in on the ground level with a team dedicated to making this a success.” — ActiveCampaign

7. Conclusion/Call to Action

For ActiveCampaign, leveraging Limelight meant moving beyond scattered influencer initiatives to a streamlined, data-driven approach. They are rapidly scaling their reach and brand awareness by integrating B2B influencer marketing into their customer engagement strategies.

If you’re looking to transform your own influencer campaigns and gain a clearer view of how those collaborations drive real impact—contact Limelight to schedule a personalized demo.

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