How Bill.com Accelerates Their Partnership Process

1. Introduction/Background

BILL is a leading provider of financial automation software designed to help businesses of all sizes streamline their back-office operations. Known for simplifying processes like accounts payable, accounts receivable, and payments, BILL also relies on strategic marketing partnerships to amplify its brand message. In 2025, BILL is going all in on influencers and it needed a more efficient way to discover, manage, and scale influencer content collaborations.

2. Challenges/Problems

“Before Limelight, efficiently finding, managing, and collaborating with creators at scale was a challenge. Having everything in a single platform, from discovery to communication, has streamlined our content partnerships and made execution far more efficient.” – BILL

Before implementing Limelight, BILL faced the following challenges:

• Scattered Workflows: Contracts, communication, and campaign details were spread across multiple tools, leading to time-consuming coordination and administrative work.

• Inefficient Collaboration: Aligning various creators, legal teams, and marketing stakeholders was complicated, sometimes leading to delayed campaigns.

• Limited Visibility: Without a centralized dashboard, it was difficult to track campaign performance or gain real-time insights into active creator partnerships.

3. Solution

“The partner management capabilities have been a game-changer for us at BILL. Instead of managing unique contracts and finding ways to keep partners up to speed on new campaigns, we can centralize everything in one place. This has significantly accelerated our ability to launch and scale campaigns.” – BILL

Limelight provided BILL with an all-in-one solution tailored to high-volume marketing partnerships. Key features included:

• Unified Partner Management: A comprehensive portal to store and oversee creator details, contracts, and communications in one place.

• Seamless Collaboration Tools: Real-time messaging, asset sharing, and campaign tracking features streamlined the workflow.

• Campaign Oversight & Analytics: Intuitive dashboards offered immediate visibility into each campaign’s progress, success metrics, and next steps.

4. Implementation/Process

To ensure a smooth transition, BILL adopted Limelight in several stages:

1. Onboarding & Training: Limelight’s support team guided BILL through initial setup, helping import existing partnership details.

2. Platform Configuration: BILL integrated their creative assets, contract documents, and communication threads into Limelight’s centralized dashboard.

3. Pilot Campaigns: The marketing team launched a few targeted campaigns to test collaboration features and gather real-time feedback from creators.

4. Full Rollout: After a successful pilot, BILL scaled Limelight usage across multiple campaigns and departments, benefiting from hands-on guidance and best practices.

5. Results/Outcomes

“While we're still early in our journey with Limelight, the platform has already delivered on its promise. The combination of powerful technology and hands-on guidance has helped us scale our creator partnerships effectively.” – BILL

Even early in the adoption process, BILL saw tangible improvements:

• Accelerated Campaign Launches: A unified platform for resources and communication significantly reduced the time from concept to execution.

• Increased Efficiency: Team members spent less time juggling tools and more time focusing on strategic content creation and brand growth.

• Scalable Partnerships: With repeatable workflows in place, BILL could quickly onboard more creators without sacrificing quality.

6. Customer Quote

“If you want to maximize the impact of industry leaders advocating for your brand at scale, with efficiency, and in a repeatable way, Limelight is a platform worth exploring. It simplifies the process while keeping high-quality collaborations at the forefront.” – BILL

7. Conclusion/Call to Action

By incorporating Limelight into its marketing operations, BILL has streamlined creator partnerships and enhanced campaign agility by saving time, reducing complexities, and ensuring more impactful collaborations. Now, the team can stay focused on delivering financial automation solutions to customers while executing campaigns that drive brand awareness.

Ready to streamline your own influencer and partner collaborations?

Book a demo call with Limelight today to discover how our all-in-one platform can help you efficiently manage and optimize your brand partnerships, just like BILL.