How Bounti Went From Spending 7 Hours Vetting Influencers to Just 1 Hour Per Week

1. Introduction/Background

Meet Bounti, a forward-thinking brand determined to tap into the power of influencer marketing for their AI powered sales intelligence platform. Bounti’s marketing team struggled to handle the manual work of sifting through numerous influencer profiles, coordinating conversations, and presenting clear data to leadership.

“We literally had the first 20 minutes of our marketing leadership meeting talking about influencers and everyone is so excited to see our influencer program come to life!” — Bounti

2. Challenges/Problems

Before embracing this streamlined solution, Bounti grappled with several roadblocks:

• Time-Consuming Searches

  Manually identifying and vetting influencers under specific follower thresholds demanded more hours than Bounti’s busy marketing team could spare.

  “I didn’t have the ability to sift through 30 creators under 25,000 followers. Now I do it in two minutes, and it’s freaking awesome.”

• Limited Bandwidth & Priorities

  With limited staff and countless initiatives in motion, the team needed a tool that wouldn’t add to their workload. Bounti’s marketing lead put it simply:

  “For me, who has a thousand jobs to do, being able to manage a channel in an hour a week and get results is incredible.”

• Scattered Data & Reporting

  Collecting influencer posts, measuring success, and reporting progress to leadership felt disorganized. Hunting through chat logs or text messages left them wishing for a more centralized approach.

3. Solution

By partnering with a platform that shares Bounti’s vision of “the easiest influencer marketing you’ll ever do,” the team found exactly what they needed. This solution offered:

• Curated Creator Lists

  The Limelight platform continuously matches relevant influencers, so Bounti’s marketers could easily pick the best fits for each campaign.

• Effortless Outreach

  Streamlined tools made it possible to connect and schedule quick calls with qualified creators—all within one intuitive interface.

  “Honestly, I really didn’t do anything until this week and had like five or six conversations... it’s mindlessly easy when all you have to do is talk.” — Bounti

• Centralized Tracking & Reporting

  Instead of piecing together success stories from various channels, Bounti now had a single place to monitor campaigns, gather performance data, and answer the question: “What’s the influencer thing doing?”

4. Implementation/Process

“Once I get notified more creators have been matched to our account, I can just show up and be like, all right, I’ve got 20 minutes... and just the way that your team has supported me has been just unreal.” — Bounti

1. Goal Setting Bounti clarified their criteria; target follower ranges, content niches, and brand alignment. This helped the platform pinpoint ideal influencers.

2. Creator List Delivery Within hours, Bounti received a concise, high-quality list of potential partners.

3. Speedy Conversations Armed with a curated pipeline, Bounti quickly scheduled intro calls, often signing creators on the spot.

4. Tracking & Engagement Once creators were onboarded, Bounti’s marketing lead could effortlessly manage campaigns, gather insights, and prepare updates for key stakeholders.

5. Results/Outcomes

“In just one week, Bounti’s team held six conversations and successfully signed three new creators, all in under an hour of active work.” — Bounti

• Immediate Creator Signings

  “I think we signed three creators, and I think I spent an hour total.”

• Significant Time Savings

  By eliminating manual searches and repetitive tasks, the process became “mindlessly easy,” freeing the team to focus on strategic marketing initiatives.

• Easy-to-Use Reporting

  With metrics and posts stored in one location, Bounti could effortlessly share real results during leadership meetings.

6. Customer Quote

“It’s so easy. It’s super easy. It’s a great partnership... It’s like when you have a great little restaurant: you want to tell everybody, but you don’t want to tell anybody because it’s like, no, this is my spot.” — Bounti

7. Conclusion/Call to Action

Bounti’s story proves that influencer marketing doesn’t have to be complicated or time-intensive. By leveraging a platform designed for fast, effective connections, they drastically reduced manual work, streamlined reporting, and unlocked real-world impact in just a few conversations.

Ready to see how this approach could transform your own influencer strategy?

Book a personalized demo with us today to discover a simpler, smarter way to partner with creators and free up valuable time to focus on what truly matters to your brand.