How Demand for Avoma Skyrocketed From a Game

1. Introduction/Background

Avoma is an AI Meeting Assistant and Revenue Intelligence platform designed to streamline the meeting lifecycle—from scheduling and recording to automated note-taking and actionable insights. With a mission to help teams work smarter and collaborate more effectively, Avoma continually explores innovative strategies to enhance brand engagement, drive new leads, and accelerate revenue growth.

As Avoma’s product suite evolved, so did its desire to broaden its reach and attract a wider audience. Traditional marketing channels had yielded solid results, but Avoma recognized the potential for more dynamic, interactive campaigns that could capture attention and drive deeper customer engagement. That’s when Avoma turned to Limelight.

2. Challenges/Problems

1. Limited Engagement Tactics: Avoma wanted a fresh marketing approach that went beyond standard ads and email campaigns to truly engage and excite potential customers.

2. Complex Creator Management: Collaborating with influencers and content creators can be time-consuming—especially when it comes to scheduling, communication, and payment processing.

3. Lead Generation Goals: Avoma sought a meaningful boost in quality leads to fuel its sales funnel and demonstrate a clear return on marketing investment.

3. Solution: Leveraging Limelight

Limelight provided a comprehensive platform enabling Avoma to engage creators in a streamlined, user-friendly environment:

1. Creator Collaboration Platform: Limelight offered a curated marketplace of talented creators, simplifying the search, communication, and collaboration processes.

2. Interactive Campaign Tools: By using Limelight’s built-in tools, Avoma quickly developed a fun, interactive game designed to captivate audiences and encourage participation.

3. Seamless Payments: Limelight’s payment management feature ensured efficient and transparent transactions with creators—removing traditional friction and administrative burdens.

4. Implementation/Process

1. Creator Onboarding: Avoma’s marketing team logged into Limelight and browsed creator profiles to find the perfect match for their interactive game concept.

2. Campaign Ideation: With input from the selected creators, Avoma shaped a “fun, interactive game” aligned with its brand, offering prizes to participants to drive engagement.

3. Content Execution: The creators produced social media posts and promotional assets, generating buzz about Avoma’s upcoming event and product offerings.

4. Payment Management: Limelight’s built-in payment solution seamlessly handled financial transactions, ensuring that creators were compensated quickly and securely.

5. Launch and Monitoring: After a rapid setup period, Avoma launched the game, tracked results, and gathered feedback through Limelight’s analytics dashboard.

5. Results/Outcomes

• Immediate Impact: Avoma’s interactive game “exceeded our wildest expectations,” driving a significant increase in impressions and capturing a flood of new leads.

• Efficient Collaboration: The Limelight platform made it easy to coordinate tasks and communication among various creators—reducing overhead for Avoma’s marketing team.

• Seamless Payments: According to Avoma, payment processing “felt seamless and efficient,” freeing the team to focus on strategic activities rather than administrative tasks.

• New Revenue Streams: Buoyed by the influx of engaged leads, Avoma saw an immediate uptick in conversions, directly translating to “significant new revenue.”

• Future Campaigns Planned: The success of this initial project convinced Avoma to “already start planning” the next Limelight-powered campaign.

Customer Quote

“What really stood out was how easy it was to manage payments—everything felt seamless and efficient. Thanks to Limelight, we generated significant new revenue and are already planning our next campaign!”

Conclusion/Call to Action

Avoma’s experience illustrates how Limelight empowers companies to connect with creators in a fast, efficient, and engaging way—ultimately driving both brand awareness and revenue. By offering a user-friendly interface for collaboration, streamlined payment processes, and built-in analytics, Limelight simplifies campaign execution while yielding powerful results.

Ready to elevate your marketing strategy and achieve similar success?

Book a demo with Limelight today to learn how our platform can help you create compelling, results-driven campaigns. Let’s make your next big campaign a reality together.