How Findymail Finds Creators and Lowers Costs

1. Introduction/Background

Findymail is a B2B software company that specializes in email lead generation. Their platform helps businesses and sales teams quickly locate verified email addresses, ultimately boosting outreach and conversion rates. As a growing organization, Findymail sought innovative ways to expand its brand awareness and connect with a broader audience. Influencer marketing emerged as a promising channel—but the team soon discovered just how challenging and costly it could be to manage on their own.

2. Challenges/Problems

“Finding influencers ourselves was time consuming and handing it over to an agency was super expensive. There was no middle ground until we found Limelight.”

• High Costs & Complexity: Findymail initially weighed two options for influencer marketing: hiring an agency or handling the process in-house. Agencies were prohibitively expensive, while doing everything themselves was time-consuming and resource-intensive.

• No Middle Ground: The team needed an approach that combined cost-effectiveness with a manageable process. As they put it,

3. The Limelight Solution

Limelight offered Findymail a platform that bridges the gap between costly agency solutions and the labor-heavy do-it-yourself approach. Key features include:

• Streamlined Influencer Discovery: Limelight’s search capabilities allowed Findymail to filter and identify creators who had already opted in for paid partnerships, ensuring they only connected with influencers interested in brand collaborations.

• Efficient Proposal Process: Built-in messaging and collaboration features reduced back-and-forth, making it easier to negotiate terms and finalize campaign details.

• Self-Serve Flexibility: The platform can be used independently—avoiding hefty service fees—while still providing access to a robust network of influencers.

4. Implementation/Process

1. Platform Onboarding: Within a few hours of signing up, Findymail quickly familiarized themselves with Limelight and had sent their first 10 proposals to relevant creators.

2. Creator Searches: They used advanced filters to locate relevant influencers based on niche, follower count, and engagement metrics – connecting only with those eager to partner.

3. Feedback Loop: Findymail offered product suggestions for improving the platform. Many of which we implemented by listening to feedback.

5. Results/Outcomes

• Significantly Reduced Effort: Less time spent manually searching for potential influencers.

• Cost-Effective Discovery: Avoided agency fees while still accessing a curated network of creators.

• Solid Growth Potential: The first influencer campaign was a success, helping boost brand visibility and driving revenue.

6. Customer Quote

“Being able to find & easily connect with creators that we know have opted in and are interested in paid partnerships has been incredibly valuable. The platform itself is very cool.” — Findymail

7. Conclusion & Call to Action

Findymail’s early experience with Limelight illustrates the power of a B2B influencer platform that marries affordability with efficiency. By cutting down on hours spent finding creators and sidestepping agency costs, Findymail is poised to scale its influencer marketing strategy and further grow brand awareness—all while maintaining control over the process.

Ready to Streamline Your Influencer Marketing?

Book a demo call today to learn how Limelight can help you discover the right creators, launch successful campaigns, and drive real results; all without the hefty price tag or heavy manual effort.